CCI & Amscreen Sign New Deal

• New Europe-wide deal between Amscreen and Clear Channel International
• Extends existing partnership that has seen the delivery of 2500+ digital outdoor displays in the UK
• Deal includes expansion into 16 new countries
• Represents a drive towards digitisation and standardisation across Clear Channel International's network

Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment.  This new deal will see further expansion across 16 new country markets. This follows 3 years of digital out of home (DOOH) deployments in the UK market where the total DOOH revenue now represents 50% of all OOH revenues.

The deal reflects Clear Channel’s move towards greater digitisation of their international network while standardising the technology across countries to deliver more operational efficiencies. 

The global outdoor advertising business’s European territories include Belgium, Denmark, Estonia, Finland, France, Ireland, Italy, Latvia, Lithuania, Spain, Sweden, Netherlands, Norway, Poland, Switzerland and the UK. 

William Eccleshare, Clear Channel International CEO commented “We have been working with Simon and the Amscreen team for several years now. This deal has come about, not simply due to the speed of deployment and quality of display, but thanks to Amscreen’s full-service solution and their constructive approach to this partnership, which has made this work so well.” 

Eccleshare continues; “In the UK, more than 50% of our revenues are now derived from our digital estate thanks to the creativity, flexibility and contextual relevance it offers brands.  We are looking to replicate these capabilities with greater operational efficiency and offer these stunning displays to our advertisers across Europe.”

The soon to launch, standardised double sided 75” screen product will offer Clear Channel International’s business units more efficient deployments across roadside, bus-shelter and outdoor retail environments. The displays have been developed to create base-product standardisation while also providing the opportunity for exterior customisations for the local market’s specific needs. This new product will benefit from a range of new innovations and investments that are all aligned to ensure shorter lead times and reliability on the street. These include:

• UK/Europe assembly and engineering base driving shorter lead times
• Simple, bespoke rapid installation jigs for minimum on-street disruption
• Modular design for speed repair, replacement and customisation 
• Heat, air flow and moisture management innovations  as part of the Smart Suite^® of solutions including Smart Maintenance^®, Smart Exchange^® and Smart Environmentals^®
• RDM^®, a patented remote device management software system for automated optimisation and real-time review and maintenance

-           UK / European assembly and engineering base driving shorter lead times