Tesco Live is a network of Retail Digital Screens located at Tesco stores throughout the country. There are over 80 screens across 60 stores nationwide in the Tesco Live network, targeting 1 million shopping visits over a 2 week period. These Tesco stores perfrom better than the average store in terms of customer numbers and frequency of visit.
The screens, which support full animation and provide outstanding picture quality, are also located at premium positions at store entrances enabling advertisers to reach much-sought after Tesco shoppers when they are most receptive to advertising messages.
Digital OOH creates greater cut through and engages consumers. It also allows advertisers to change their messaging by the time of day, day of the week and by location, giving brands the opportunity to serve more relevant messages. Advertisers have the capacity to activate sponsorships and promotions by changing messaging in the lead up to, during and after an event, amplifying the effectiveness of the campaign.
The Tesco Live network is powered by Play IQ, Clear Channel’s intelligent scheduling and content management system which enables seamless ad-serving across all sites. Content can be fully animated, advertisers can change their copy as often as they like during the cycle and Play IQ allows for dynamic creative messaging. This enables advertisers to target the right audience with the right message at the right time.