We have enabled over 2000 panels with the mobile platform, concentrated on main city and urban areas, where there is a heavy footfall and long dwell-time.
Locations have been hand-picked to target the young, influential, connected consumer who we already know spend a disproportionate amount of time out of home, and are difficult to target via traditional media.
All panels are head-on or contra, highly visible to the pedestrian audience. The majority of mobile platform touchpoints are installed next to the internal panel of the bus shelter, allowing advertisers to benefit from an extended dwell-time.
The panel breakdown is as follows: