Vision & Values

 

Vision & Values

Our Vision. Clear Channel Ireland is harnessing the power of creativity, flexibility and accountability - driven by tech-fuelled transformation of our medium - to meet current and future customer needs.

Our Values. Freedom, Flexibility, Fulfilling Promises, Forward Thinking, Fairness and Fast.

Our values form a code we live by as an organisation. They make up a set of attributes that we can develop, share and celebrate as a group of people spanning many cultures and languages.

Freedom.

We believe that entrpreneurial behaviour leads to strong local brands. Within Clear Channel, that means expressing your local culture and ideas responsibly, without the restrictions and red tape of a heavily centralised business. Our group structure liberates local teams to shine at what they do best.

Flexibility.

We're not an off-the-shelf business. Advertisers and development partners want out-of-home solutions tailored to their specific needs and the audiences they want to reach, with insightful, engaging creativity. On that score, we're ahead of the curve. Our challenge is to keep it that way.

Forward-thinking.

Word spreads fast in our business. The appetite for news about what's next, and it's value to clients, is constant. We don't just talk about what's next; we want to be what's next. By investing heavily in research, insight and audience measurement, developing our digital out-of-home estate and automated buying capabilities, we are giving fresh relevance to the out-of-home medium. Our gaze is firmly fixed on the future.

Fulfilling promises.

No one delivers on its promises like Clear Channel. Our integrity is something that truely unites us as a group. Fulfilling promises is a personal commitment for each and every one of us, to build our nusiness by building relationships and partnerships, both internally and externally, and thinking carefully about the promises we make and our ability to deliver.

Fairness.

Fairness means we respect and embrace the uniqueness of all our employees. We work together to create an inclusive environment where everyone can bring their true selves to work. As a business, we strive to reflect and support the ever-changing face of the audiences we reach every day, bringing brands face to face with people. Our teams need to be as diverse in their composition and outlook as the audiences we reach every day. We are proud of behaving ethically as a company, as an employer and a business partner.

Fast.

Being fast reflects our ambition to be first in innovation and creativity - and that requires us to work quickly. We build collaborative and trusted relationships with our customers, our business partners and stakeholders, enabling us to be agile and make quick decisions. This means we are able to respond to the rapidly changing needs of our customers -and our customers' customers.


 

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