In the run up to Christmas, Tesco has launched a large outdoor campaign to promote their ‘Finest’ Christmas range. To advertise the campaign they have used Clear Channel Adshel across the country.
For added impact Tesco have installed a digital screen at a vinyl site in a key city centre location to showcase the finest products on offer this Christmas. This digital screen plays a festive ad, which is almost certain to put commuters in a jolly spirit.
The campaign was planned by Initiative and PML.