Catching commuters eyes with filled shelter innovation

July 2016

Häagen-Dazs #LoseYourself at Wimbledon

Häagen-Dazs wanted to turn attention away from centre court and onto the fans to mark their 5 year sponsorship with the tournament. 

This celebrated ice cream brand has focused its attention on the crowd and not the court this year with an exciting photography project, capturing intense moments where people have lost themselves in the match. 

In the campaign planned by MEC, Häagen Dazs have innovatively filled an Adshel bus shelter with a large amount of tennis balls  to catch commuters eyes along with carefully picked vinyl locations to create an ACE campaign!  

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