25th OMA Winners

"Outdoor is everywhere, and unlike other media there are no ad-blockers."

October 2015

25th Outdoor Advertising Awards

The 25th Outdoor Advertising Awards were held in the Shelbourne Hotel on 8th October 2015. Agency and client personnel gathered with the Outdoor industry to celebrate the outstanding campaigns at this year’s event. The Outdoor Awards recognise design as well as great media planning and implementation. We were treated to some of the very best at the 25th Outdoor Advertising Awards.

This year new categories were added and a record number of entrants took part. Stefan Schmidt, chairman of the Judging panel and creative director of DieckerSchmidt Berlin reminded us that...

“Outdoor is everywhere, and unlike other media there are no ad-blockers.
With that clear advantage we have a responsibility to make
engaging advertising that looks beautiful and enhances our environment.
The quality of work is testament to a vibrant industry”

The night belonged to McDonald’s who won across several categories in both media and creative for their Eurosaver and Free Breakfast Friday campaigns - scooping the Grand Prix for media and creative.


Client: McDonald’s Eurosaver Creative Agency: Cawley Nea
Media Agency: Mediaworks Specialist: Source OOH


Client: McDonald’s Friday Breakfast Media Agency: Mediaworks
Creative Agency: Cawley Nea Specialist: Source OOH

All entries and winners can be viewed at www.outdoorawards.ie

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