Youth Research

Track the effectiveness of your campaigns on your target market

To find out more about our range of products please contact a member of our sales team

This youth research programme is one of the most ambitious research programmes of its kind in Ireland. The research is carried out with over 500 people across Ireland, which provides an extremely large sample for this demographic. Over 3 years, the study explores, the full spectrum of id for over 18-34 year olds, including:
 
  • Shifts in media usage and consumption
  • Shifts in spending, saving and investment behaviours
  • Emerging cultural and lifestyle motivations 
  • New patterns of communication
  • Purchase behaviour and food/beverage consumption
  • The dawn of ‘we-novation’, as youth adopts the co-creative processes that will drive future waves of innovation
  • The role of shopping, fashion and advertising in shaping youth spending priorities and credit usage
  • The shadow side of affluence, choice and changing identities as a generation faces the ‘anomie’ of a secular Ireland

 

footer divider
About Clear Channel
Useful Stuff
Products
 
Clear Channel Ireland Limited, Registered Office: Beech House, Beech Hill Road, Dublin 4. Company number 50550. Registered in Ireland. / Website Feedback
0.13870000839233 - generate page
----------------------------------
0.13870000839233