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Joint National Outdoor Research –Delivering The Outdoor Audience
Launched in September 2005, "JNOR" or "Joint National Outdoor Research" is the result of comprehensive research carried out by the Outdoor Marketing Association (OMA) to discover the requirements of Ireland's advertising community for Outdoor Advertising audience delivery data.
Based on a Europe-wide research model and developed in Ireland with the assistance of industry-wide representation of which Clear Channel played a major role, JNOR provides nett audience figures for Outdoor Advertising campaigns.
JNOR takes the visibility of panels into consideration therefore reducing an Opportunity-to-see (OTS) score to a Visibility-adjusted-contact (VAC).
The results show just how effective Adshel is as an advertising medium. It proved that 85% of the audience view Adshel four or more times a cycle.
Across the board, Adshel is the best performing outdoor advertising medium. Offering the greatest coverage and frequency, Adshel will put your brand where you want it to be as well as reaching those audiences most important to your brand.