Joint National Outdoor Research –Delivering The Outdoor Audience

Launched in September 2005, "JNOR" or "Joint National Outdoor Research" is the result of comprehensive research carried out by the Outdoor Marketing Association to discover the requirements of Ireland's advertising community for Outdoor Advertising audience delivery data. Based on a Europe-wide research model and developed in Ireland with the assistance of industry-wide representation of which Clear Channel played a major role, JNOR provides nett audience figures for Outdoor Advertising campaigns. JNOR takes the visibility of panels into consideration therefore reducing an Opportunity-to-see (OTS) score to a Visibility-adjusted-contact (VAC).

The results showed just how effective Adshel is as an advertising medium. A medium Adshel nationwide campaign of 250 panels reaches over one in three people in Ireland and in Dublin offers over 50% coverage. In just two weeks your campaign can receive an incredible 27 million contacts.

Across the board, Adshel is the best performing outdoor advertising medium. Offering the greatest coverage and frequency, Adshel will put your brand where you want it to be as well as reaching those audiences most important to your brand.